"When any business follows an established set of core principles, it can achieve a clarity of thought and an operating discipline that consictently produces superior results."             

                                                                                      Jim Atkinson, Partner
                                                                                      PersonaOne Marketing

PersonaOne Marketing Core Principles

Determine a marketing strategy and then build your marketing activities
around delivering on the strategy.

Stop trying to be all things to a very large market. Concentrate your
marketing efforts on a smaller niche market and become the dominate player.

Find and communicate a hook that allows your prospects to easily see how your firm is different from everyone else in the industry and price comparisons go out the door.

No one likes to be sold to. Create brochures, reports, websites and other forms of communications that allow your prospects to really experience your expertise.

Let your prospects get to know you through marketing that invites them in for a gift, free analysis, and useful information. Get permission first and then sell.

The Internet provides your small business with a powerful way to automatically find, connect and serve your clients and prospects.

The best way to move your marketing forward as you run your business is to create calendar and schedule marketing activities every single day.

Too often businesses think inside-out. They waste time, money and opportunity trying to tell their story without first understanding what is actually important to their prospects and customers.

Credibility is the foundation for the trust you must build with your prospects and customers in order to be seen as truly different from your competitors. You create credibility by demonstrating, through a series of small actions, that you place the needs of your customer before your own.