Duct Tape Marketing gets prospects to systematically call you.
By creating advertising and lead-generation promotions that allow the prospect to move gently along the “Know, Like, and Trust” path at their own pace, Duct Tape marketers entice fully-qualified prospects to contact them.
There is always a market out there that is just waiting for someone to service it. Not only are they waiting, they are willing to pay a premium to be serviced by someone who operates just like you. They value what you have to offer, they enjoy your relationship approach to customer service and they readily refer their friends and colleagues as a token of their appreciation. Sound like fairy-tale land? When you intentionally choose a market with a specific need or problem and then show them why you deserve their trust, it’s not only possible, it’s inevitable.
By working in the confines of a system, creating fixed steps, documenting and duplicating each step, the Duct Tape Marketer is able to quickly build the essential foundational components. The focus then moves to operating and innovating the system. That’s where the real magic lies.
Your staff will thank you for including them in the marketing process and giving them tools to become immediately successful in their jobs. The payoff in terms of effectiveness and efficiency is sometimes stunning.
When you become the obvious choice for a service, product or market, your customers are not only wiling to pay a premium, they expect to do so. In fact, you will be surprised to learn that the greatest challenge can sometimes be charging enough to align with the perceived value!
Because of the systematic approach to lead generation and lead conversion at the core of the Duct Tape Marketing system, business owners can create and test successful promotions and expect predictable results when they increase the scale of such promotions.
Nothing makes a business more attractive to a potential buyer than documented systems and predictable marketing results. The primary constraint on most small businesses is the “rainmaking” status of the owner. The Duct Tape Marketing system presents a process to transfer that status to others. A potential buyer must feel confident that the business can operate without the current owner before any serious consideration can be given.
