The Duct Tape Marketing Ultimate Marketing System is a collection of 15 workbooks and 15 audio CDs that make up the most complete small business marketing self study program ever created.
Each workbook contains a thorough explanation of one critical small business marketing topic, real-life small business examples and worksheets, forms and tools needed to help you implement the lesson presented.
You can acquire the entire series of workbooks and audios as a set or individually. Complete details and purchasing information can be found at www.ducttapemarketing.com/products
• Target Market - Determining who is your ideal target client • Differentiate and Dominate - Developing and delivering your core marketing message • Give Them An Image - Communicating the complete marketing package • The Product Service Package - Developing the marketing hourglass approach • Marketing Materials - Developing marketing materials that educate • Marketing Story - Make meaning by telling your story • Web Site Guide - Small business content based web site and search guide • Small Business Advertising - Every sale starts with a lead • Direct Mail - A targeted small business lead generation powerhouse • Public Relations - Earned media attention and expert status • Referral Marketing - Building a systematic referral marketing machine • A Selling System - Turn prospect to clients and clients to partners • Search Engine Marketing - Generating leads and clients from the Internet • Blogging for Business - How to use a blog as a small business marketing tool • Marketing Automation - Automate and extend your marketing with technology tools
