Most prospects view one business like another. When this perception exists you are forced to compete on price. You must find a meaningful difference, one that matters to your ideal client, if you want to win better business.
Finding and focusing on a market that values what you have to offer is the first essential marketing step. Defining this ideal client and finding more just like them is the purpose of this lesson. Increase profit by finding clients who are willing to pay more for your service or product.
Most prospects view one business like another. All accounting firms do the same thing, all electricians do the same thing. When this perception exists you are left to compete on price. One of the most important marketing strategies the small business must master is the art of differentiation. Finding an important point of difference, one that matters to your ideal clients is the major focus of this lesson.
One of the elements that contributes greatly to the success of your firm is the experience that your clients and prospects have with your firm. A great deal of this experience can be found in the image that your firm projects in its marketing. This image and how you present your products and services can be the key to delivering your core unique difference and making your firm the obvious choice in your industry.
Business educators site and use the Duct Tape Marketing principles and system
