If you're already using Google Analytics to track your web site visitors and search campaigns, you know how powerful the information you see can be.
Now you can activate Google Analytics for PersonaOne Messenger email campaigns, right from within your account profile, so you can gain insight into where people are going on your site after clicking links in your email message.
Google Analytics is a free online service that lets you track where your visitors come from and pages they visit on your site. Learning more about visitors' behavior shows where you can make changes or streamline conversion processes on your website to gain more from your site traffic.
Then take it one step further with the PersonaOne Messenger Google Analytics Integration. Now, when you activate Google Analytics in your PersonaOne Messenger account, you'll be able to see that your site visitors came from a specific email campaign. It's never been easier to track your ROI right back to the campaigns you send. By the way, did we mention it's all FREE?
Track email campaigns as another traffic source to your website
Determine which products or services grab customers' attention
Send follow up campaigns to target people with a tempting new offer
Boost conversion rates by tweaking your purchasing process
Compare email marketing campaign performance to other online advertising efforts
It's easy to set it up and get started. Visit the "profile" section of your PersonaOne Messenger account, and activate your domain in the new Google Analytics section. Before seeing any results, you'll need to have a Google Analytics account set up. But don't worry, both services are offered free and take minutes to set up.
